Mahfuz Riad
Published : July 22,2021
Unlike traditional marketing, Digital marketing provides equal opportunity for all kinds of businesses whether big or small.. It’s more cost-effective and it helps to reach more of your target audience than traditional marketing. It helps you to connect with your customers all the time and generate better revenues by implementing successful digital marketing strategies.
In this digital era most of our customers are online, and brands reach them via various digital marketing methods like Social Media Marketing, Pay Per Click Campaigns, Search engine optimisation, Content Marketing, Video Advertising, email marketing, blogging and affiliate marketing.
India has become a hub of digital consumers and digital devices like mobile phones, tablets and smartwatches have become part of our daily life. These digital devices are the easiest way to connect with prospects and customers 24x7.
Every entrepreneur wants to market their products and services through online marketing which is more more efficient and affordable even compared to traditional marketing. Also businesses with their digital marketing strategies increase their reach towards global customers.
Let us look at how digital marketing strategies are used to enhance business growth and generate leads for small businesses.
SMM is an effective digital marketing channel to promote the brand, business and product through social media platforms which would eventually generate leads. Everyone uses social media like Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snapchat, Pinterest every single day.
With such widespread consumption of digital content by the users, social media creates traffic to desired websites & landing pages. Brands create a lot of digital content such as blogs, social media posters, infographics, videos etc. Creating and distributing quality content is the base of successful social media campaigns both organic and paid marketing.
If we want your website on the top of the search engine ranking, we need to optimize the website with SEO best practices. Thereby you can increase the amount of organic (or free) traffic to your website.
Search engine optimization helps to increase the visibility of the website to the target customer, who are looking for specific products or services by which it is easy to generate leads and conversions.
Ultimately, we need to focus on optimizing the website or landing pages with high-quality relevant content like blogs, videos, infographics which should be useful for your target customers.
The above SEO practices can improve the website to be more interactive to the customer and increase search engine rank organically which enhances the small business to the next level.
Content marketing focused on attracting customers with valuable content towards the customers. Whenever a customer visits a website the creative content marketing creates the trust and loyalty towards the brand and products, which converts the audience into customers.
Today, content marketing is highly focused on digital marketing to design, publish, promote, distribute and share valuable and relevant content on different digital marketing channels.
There are various categories where we can apply content marketing efforts these days: Blogs, Social media, E-Books, Landing page, E-mail etc.,
Nowadays, you can’t cross any social media or websites without an advertisement. pay-per-click (PPC) advertising, is to drive targeted traffic to your website, where you have to pay a network every time your ad is clicked. PPC digital is powerful marketing which helps the small business to bring new customers towards the website.
There are various types of PPC campaigns: Paid search ads, Paid search advertising, PPC (pay-per-click), PPC (pay-per-call), CPC (cost-per-click), and CPM (cost-per-thousand impressions). PPC campaign is the best ways to gain traffic and ensure better online recognition from the customers.
For small businesses, video marketing is an easy way to communicate and engage with a customer about products and services. “More than 8 billion videos are watched daily on Facebook”
Online videos marketing help to increase your brand visibility and explain your product to the various level of customer. Especially, creative and personalized product videos matter a lot in 2019.
Even if you unlock your smartphones and tablets, or open up your laptop, or fire up your smart TV, there is no escaping from the video content. Video Ad has become a natural part of the website to engage with customers.
Video Advertising plays an important role in organic and PPC marketing. Creating a high-quality short video makes a positive impact on marketing campaigns.
